What is the difference between a dimension and a metric?

In this article, I will be explaining the difference between a dimension and a metric.

A dimension is any kind of data that can be used to describe what you are tracking with words.

• Examples include:
  • Device type, browser, browser version
  • Vendor, program, campaign
  • Country, city, language

A metric is data that has a numerical value. A metric is anything you can count.

• Examples include:
  • Bounce rate, intent rate, visitor count
  • Conversion rate, number of pages

• In this table, Device and Country are both dimensions because they do not have a numerical value. Bounce Count and Visit Count are metrics because the data is countable.

Last Updated: Dec 9, 2019 12:10 PM