Filtering IP Addresses on Google Analytics

This article goes over the steps to filter IP addresses on Google Analytics.

In this article

Before you start

  • Users who have Edit Permission at the account level can:
    • Create/edit filters at the account level
    • Create/edit filters at the view level
    • Apply filters to any view in the account
  • Users who have Edit Permission at the view level can:
    • Apply existing filters to or remove them from that view, but cannot create new filters or edit existing filters
  • It is highly recommended that you have Edit permission at the account level because you will need to create a new filter for the IP address(es).

Create a filter at the account level 

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the account in which you want to create the filter.
  3. In the ACCOUNT column, click All Filters
  4. Click +Add Filter. If this button is not visible, you do not have the necessary permission and will need to request permission to add a filter.
  5. Enter a name for the filter. 
  6. Select Predefined to select from the predefined filter types.
  7. For IP Address click exclude > traffic from the IP address > that are equal to and fill in the textbox with your IP Address. We have an article to help you find your IP Address.
  8. From the Available views list, select the views to which you want to apply the filter, then click Add.
  9. Click Save.

By default, view filters are applied to the data in the order in which the filters were added. If there are existing filters for a view, your new filter is applied after them. Follow the instructions to change the filter order for a view, below.

Create a filter at the view level

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view that you would like to create the filter.
  3. In the VIEW column, click Filters.
  4. Click +Add Filter. If this button is not available, you do not have the permissions to do so and may need to request access.
  5. Select Create new Filter.
  6. Enter a name for the filter.
  7. Select predefined > Exclude > traffic from the IP addresses > that are equal to > enter the IP address(es) in the textbox.
  8. Click Save.

Last Updated: June 3, 2020 9:40 AM

And that's it! If you have any questions, feel free to contact us at Orbee.